Andreea Tilibașa specializes in content marketing and strategy for B2B tech brands. At PBX.IM, she writes about cloud telephony so that when you Google "what is SIP trunking" at 2am, you actually get a clear answer. From UCaaS and contact center tools to global voice connectivity, she covers the topics IT teams and business leaders actually care about.


Explore the transformation and future of call centers. Read trends and predictions as improved XC, AI-driven solutions, and omnichannel approaches.

SIP (Session Initiation Protocol) is text-based, similar to HTTP and SMTP, and it works in conjunction with other protocols to deliver multimedia.